Super Bowl Commercial (Spoiler Alert) - Priceline negotiator is no more?

Sprinkled in between the two teams battling for NFL supremacy, there are those 2-3 minute spots that capture everyone’s attention. No matter what team you support, these moments bring us all together. And yes, we’re talking about the Super Bowl commercials, not snack breaks!

In honor of these famous moments, we bring you a preview of the 2012 Priceline Super Bowl commercial where the Priceline negotiator, William Shatner, is no more. Keep your tissues nearby!